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ALTERNATIVE ROCK MUSIC
Alternative Rock (also called Alternative Music, Alt Rock or simply Alternative) is a genre of rock music that emerged in the 1980s and became popular in the 1990s. Alternative rock consists of various subgenres that have emerged from the independent music scene since the 1980s, such as grunge, Britpop, gothic rock, indie pop, and indie rock. These genres are unified by their collective debt to the style or ethos of punk rock, which laid the groundwork for alternative music in the 1970s.  At times, alternative rock has been used as a catch-all phrase for rock music from underground artists and all music descended from punk rock (including punk itself, New Wave, and post-punk).
However, many alternative rock artists are cult acts that have recorded with independent labels and have received the majority of their exposure through college radio airplay and word-of-mouth.
ALTERNATIVE ROCK MUSIC VIDEO FEATURES
10.02.11-MusicWire Magazine - The Goo Goo Dolls are an American Alternative Rock Band formed in 1986 in Buffalo, New York, by vocalist and guitarist John Rzeznik and vocalist and bass guitarist Robby Takac.  Since the end of 1994, Mike Malinin has been the band's drummer, a position previously held by George Tutuska. Some of their most popular songs include "Name" from 1995's A Boy Named Goo, "Iris" and "Slide" from 1998's Dizzy Up The Girl, which produced five top-10 singles, and "Here Is Gone" and "Big Machine" from 2002's Gutterflower. The Goo Goo Dolls have 14 top-10 singles and have sold nearly 9 million albums in the United States alone.  The Goo Goo Dolls were originally called The Sex Maggots which was changed when a promoter refused to book them. During an interview with [UpVenue] on February 16, 2011, Rzeznik confirmed that he is writing new material for a new album: "I've actually been experimenting, in this last week, while we've been out on this tour, just writing lyrics and then figuring out the melodic structures," says Rzeznik. "We can't wait another four years to put another album out; that's just a ridiculous waste of time."
10.05.11-MusicWire Magazine - Matchbox Twenty (originally spelled officially as Matchbox 20 aka MB20) is an American Alternative Rock Band, formed in Orlando, Florida in 1995. The group currently comprises Rob Thomas (lead vocals, piano), Paul Doucette (rhythm guitar, backing vocals), Brian Yale (bass guitar), Kyle Cook (lead guitar, backing vocals) and Ryan MacMillan (drums, percussion).  Matchbox Twenty rose to international fame with their debut album, Yourself or Someone Like You (1996), which was certified diamond in the United States and multi-platinum in Australia, Canada and New Zealand. Their second album, Mad Season, released in 2000, charted in the top three on the Billboard 200 and was certified 4× platinum in the United States. Their third album, More Than You Think You Are, released in 2002, was certified double platinum in the United States. However, Not as successful as the previous two albums.   The band then went on hiatus in 2004, and rhythm guitarist Adam Gaynor left the band in 2005, after performing on the first three studio albums. The band reunited and released a compilation album.  They are currently recording their fifth album.
10.04.11-MusicWire Magazine - Puddle Of Mudd is an American Alternative Rock Band from Kansas City, Missouri. They achieved success on rock radio and some success in the mainstream. Their major-label debut Come Clean has sold over 5 million copies. To date the band has sold over 9 million albums, and have had a string of #1 mainstream rock singles in the United States.  They have released 2 independent and 4 major albums, with their latest being Volume 4,Songs in the Key of Love & Hate in December 2009.  They are in the studio, working on their next album.  According to the original bassist Sean Sammon, it is confirmed that the band's first two albums, "Stuck" and "Abrasive", will be re-released sometime in late 2011.  Ardito rejoined the band is presently touring with them
10.06.11-MusicWire Magazine - The Cranberries are an Irish Rock Band formed under the name The Cranberry Saw Us, later changed by vocalist Dolores O'Riordan. The band currently consists of O'Riordan, guitarist Noel Hogan, bassist Mike Hogan and drummer Fergal Lawler. Widely associated with Alternative Rock, the band's sound also incorporates Indie Pop, Post-Punk, Irish Folk and Pop Rock elements.The Cranberries rose to international fame in the 1990s The group was one of the most successful rock acts of the '90s and sold over 14.5 million albums in the United States alone. The band has achieved four top 20 albums on the Billboard 200 chart.  
10.04.11-MusicWire Magazine - Creed is an American Alternative Rock Band formed in 1995 in Tallahassee, Florida. Becoming popular in the late 1990s and early 2000s, the band has released three consecutive multi-platinum albums, one of which has been certified diamond, and has sold over 28 million records in the United States, with an estimated 35 million records worldwide.  While often criticized and parodied, Creed is often recognized as one of the prominent acts of the post-grunge movement of the late 1990s and early 2000s and is one of the most commercially successful rock bands of all time, with vocalist Scott Stapp and guitarist Mark Tremonti collectively having been noted as one of the most prolific songwriting teams in the history of rock music.  Billboard ranked Creed as the 18th best artist of the 2000s.
10.05.11-MusicWire Magazine - 3 Doors Down are an American Alternative Rock Band.  The band consists of Brad Arnold (vocals), Matt Roberts (guitar/vocals), Todd Harrell (bass), Chris Henderson (guitar), and Greg Upchurch (drums/percussion).  They rose to fame with their first single, "Kryptonite", which charted in the top three on the Billboard Hot 100 chart. The band signed onto Republic Records and released their debut album, The Better Life, in 2000. The album was the 11th-best-selling album of the year and was certified 6x platinum in the United States. Their second album, Away from the Sun, (2002) continued the band's success.  It went multi-platinum.
10.02.11-MusicWire Magazine - Nickelback is a Canadian Rock - N - Roll Band formed in 1995 by Chad KroegerMike Kroeger, Ryan Peake and then-drummer Brandon Kroeger. While largely a Rock band, the group has also experimented with various other musical styles such as Pop and Country, aside from their Hard Rock and post-grunge base. Nickelback is one of the most commercially successful Canadian groups, having sold over 35 million albums worldwide. Nickelback ranks as the 11th best selling music act of the 2000s, and is the 2nd best selling foreign act in the U.S. behind The Beatles for the 2000s. In December 2009, Nickelback were ranked 7th on Billboard Magazine's list of "Artists of the Decade" - both the highest-ranked band and the highest-ranked rock artist in the list. Billboard Magazine also named Nickelback as the Adult Pop Artist of the decade. The band has sold 21,000,000 album copies in the U.S. Its name originates from the nickel in change that band member Mike Kroeger gave customers at his job at Starbucks; he would frequently say, "Here's your nickel back."  July 2008, the band signed with Live Nation for three touring and album cycles, with an option for a fourth. The contract includes recordings, touring, merchandise and other rights. Nickelback announced their new album, Here and Now, on September 8, 2011, and two lead singles, "Bottoms Up" and "When We Stand Together". The album will be released on November 21, 2011.
10.03.11-MusicWire Magazine - Coldplay are an English Alternative Rock Band formed in 1996 by lead vocalist Chris Martin and lead guitarist Jonny Buckland at University College London. After forming Pectoralz, Guy Berryman joined the group as a bassist and they changed their name to Starfish. Will Champion joined as a drummer, backing vocalist, and multi-instrumentalist, completing the line-up. Manager Phil Harvey is often considered an unofficial fifth member. The band renamed themselves "Coldplay" in 1998, before recording and releasing three EPs; Safety in 1998, Brothers & Sisters as a single in 1999 and The Blue Room in the same year. The latter was their first release on a major label, after signing to Parlophone.
They achieved worldwide fame with the release of the single "Yellow" in 2000, followed by their debut album released in the same year, Parachutes, which was nominated for the Mercury Prize. The band's second album, A Rush of Blood to the Head (2002), was released to favourable reviews and won multiple awards, including NME's Album of the Year, and has been widely considered the best of the Nelson-produced Coldplay albums. Their next release, X&Y, the best-selling album worldwide in 2005, was initially met with mixed reviews upon its release. However, the band's fourth studio album, Viva la Vida or Death and All His Friends (2008), was produced by Brian Eno and released again to largely favourable reviews, earning several Grammy nominations and wins at the 51st Grammy Awards.  August 2011, they announced that a fifth studio album, titled Mylo Xyloto, would be released on October 24, 2011.
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Fun (official name: fun.) is an American Indie Rock Band based in New York City that was formed by Nate Ruess, formerly of The Format. After the 2008 breakup of The Format, Ruess formed Fun with Andrew Dost and Jack Antonoff of Anathallo and Steel Train respectively.  Fun has released two albums: their debut Aim and Ignite in 2009 and their latest Some Nights in February 2012.
The band is best known for their hit singles "We Are Young" featuring Janelle Monáe, and "Some Nights". "We Are Young" reached number one on the U.S. Billboard Hot 100 and Digital Songs charts, becoming the first alternative song to top the Billboard Hot 100 chart since Coldplay's "Viva la Vida" in 2008.  "Some Nights" was released as the album's second single in May 2012, peaking at number 5 on the Hot 100 chart, and becoming their second Top 10 single, as well as their second song to reach platinum status in the USA.
Neon Trees is an American alternative band from Provo, Utah, with origins in Murrieta, California. The band received nationwide exposure in late 2008 when they opened several North American tour dates for the band The Killers. Not long after, the band was signed by Mercury Records and released their first full length album, Habits, in 2010. Their first single "Animal" climbed to No. 13 on the Billboard Hot 100 and No. 1 on the Alternative rock Chart.
"Everybody Talks" is the lead single from American rock band Neon Trees' second studio album Picture Show. It was released on December 20, 2011 in the United States as a digital download on iTunes. The song has so far made it to number 6 on the Billboard Hot 100, making this song their highest charting single to date, as well as their first top 10 hit. The song has sold over a million digital downloads, making it their second platinum song.
Owl City is an American electronica musical project by singer-songwriter and multi-instrumentalist Adam Young formed in 2007 in Owatonna, Minnesota. Young created the project while experimenting with music in his parents' basement. Owl City developed a following on the social networking site Myspace, like many musicians who achieved success in the late 2000s, before signing with Universal Republic in 2008.
After two independent releases, Owl City gained mainstream popularity with the 2009 major label debut album Ocean Eyes, which included the quadruple-platinum hit single "Fireflies". The album was certified Platinum in the United States in April 2010.
In 2011, Owl City released its third studio album, All Things Bright and Beautiful. This was followed by The Midsummer Station in August 2012, which includes "Good Time" with Carly Rae Jepsen.
Owl City's music is described as indietronica and synthpop and is often described as belonging under the "electronic music" label. Young has stated that he is inspired by disco and European electronic music, as well as instrumental genres such as drone, ambient, and post-rock. He cites his biggest influences as Johnathon Ford of Unwed Sailor and Thomas Newman. Young also incorporates a large amount of his Christian faith into his music, since he is a vocal Christian.
Walk the Moon (stylized as WALK THE MOON) is an indie rock band based in Cincinnati, Ohio. Lead singer and Ohio native Nicholas Petricca started the band in 2008 and went through several member changes before finally coming together with current members, Kevin Ray, Sean Waugaman, and Eli Maiman sometime in 2010. The band derives their name from a record by The Police. The group independently released their debut album, i want! i want!, in November 2010, receiving airplay for the track "Anna Sun" on WCRD, WFPK, WKNH, and WTMD. In February 2011, Walk the Moon signed with Mick Management. They signed to RCA Records and released their first official album, Walk the Moon in June 2012. Their self-titled debut is composed of many of their original tracks from i want! i want! in addition to new tracks that were written specifically for the album.